MySpace gives more space to advertisers by Martina Fischerova

Popular social-networking website MySpace has announced a new advertising possibilities. It' s expanding its program for letting advertisers being more specific with their ads using personal details on users' profile pages. More than 50 leading advertisers, including Procter & Gamble Co., Ford Motor Co. and Yum Brands Inc.'s Taco Bell chain are allowed to target 11 interest groups now. It's one more since last Monday when the program' s second phase started. The last category is named television with huge amount of subcategories divided to another specific topics. MySpace, a unit of News Corp.'s Fox Interactive Media "spent a year developing the program and created user panels to study privacy and corresponding issues" said the vice president for products and technology at Fox Interactive Adam Bain. The purpose of the program is to make advertisements to be more contextually relevant to the users. Despite collecting information about them no one will be harmed by that as MySpace examines only informations made public in their profiles. Though by year's end it will be possible to decline targeting if users don' t wish that. MySpace also lets know about another new program usable by smaller advertisers. They have new possibility to advertise through self-service tools. For instance, anyone who would like to advertise would be able to create a banner to his MySpace profile page. As far as targeting ads can be lucrative obviously many advertisers will take fast advantage of it soon.

by Martina Fischerova for PocketNews (http://pocketnews.tv)

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