Latest from Google by Claudia Sonea

Like always the Internet search leader keeps surprising; on Wednesday it announced that they are trying a new technology similar to the GPS receiver, which means it helps finding the location of people using its mobile mapping service, even if the phone making the connection isn't equipped with a GPS receiver. The technology is called My Location and requires pressing zero on a mobile handset equipped with the new software that will lead to the show up of sender's location as a blue dot on Google's mobile maps. Steve Lee, product manager for Google's mobile maps assured that the system isn't set up to collect a user's phone number or any other personal information that would reveal a person's identity and it can be turned off at any time. The analyst Greg Sterling of Sterling Market Intelligence reinforced the official statement that would actually wipe privacy concerns raised about the new service and tested the product on a Blackberry device. He said he is extremely content and predicted that people will love it because it's a meaningful improvement despite the fact that it is not as accurate as GPS. It offers signal indoors and requires less power from a phone's battery than a GPS receiver. However, the database that identifies the location of a mobile phone is still under construction and the company hopes to solve as many issues and make it as perfect as possible. It works on 20 countries, including United States, much of Europe, Australia, New Zealand, the Russian Federation and Taiwan, but not in China or Japan. My Location will work on most smart phones, including the Blackberry and the latest generation of Nokia handsets, but not on iPhone, Motorola Q, Samsung Blackjack and Palm Treo 700w and other models. All in all, Google is more than a profitable business and is always with something new on the market. Next year the company plans to introduce a new mobile software package called Android and we can expect even more. So it's impossible not to take a bow in face of such amazing people. Cheers to them!

related story: http://news.yahoo.com/s/ap/20071128/ap_on_hi_te/google_mobile_maps;_ylt=Anmj.xU48H67mm6IdRvVlcWs0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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edited by Barbora Matulova