Chris Cantell Discusses Technologies: TV broadcasting possible anywhere Martina Harvanova

MPH technology. When it doesn't sound familiar to you, don't worry. This abbreviation is the newest forthcoming invention of Asian mobile communication leader LG Electronics. It stands for mobile-portable-handheld and means mediation of TV transmission to cell-phones. Is it actually needed and how does the entire thing look like?LG representatives claim the people and potential customers are always more on the move and as a result the TV broadcasters are slowly becoming forgotten agents of information. The public is exposed to variety of means offering messages or news and television faces difficulty to reach such prompt and still developing providers. The mentioned technology is based on the digital broadcasting as the TV stations need to buy only particular add-on devices to make their programs accessible. Users, on the other side, are required to get and install a reception chip to be able to receive transmission. LG has been co-operating with Harris Corp., the maker of TV transmitters, to enhance the on-coming technology. Its main aim is to create inexpensive device, distribute it to as many countries as possible and make it common among young dynamic people, later preferably among the general public.The words of LG's chief technology officer, Woo Paik, that "broadcasters always wanted to be able to service a mobile audience and that's what MPH is providing," signalize a positive and interesting situation for many interest groups. Advantages for students, managers or other young employees and businessmen far overweight the possible expenses for the device. Brands with effort to advertise their products as effectively as possible like the idea definitely, too. Although, it's uncertain somebody would like to watch commercials while traveling or doing something similar. The age of pictures is back! We like watching them constantly, even in such industrialized period.

related story: http://www.lge.com/about/press_archive/detail/AB_NARCH|MENU_1_20687.jhtml

by Martina Harvanova for PocketNews (http://pocketnews.tv)

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These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Tatiana Kucharikova