New website for women by Yahoo by Lenka Filipova

On Monday Yahoo Inc. launched a new site attributed for women. It is a key demographic serviced by all Yahoo possibilities. The aim is to provide more opportunities for the Internet company to expand its advertising among the targeted group. Actually, the site is for women from 25 to 54 years. This is mainly due to the fact that this group is the major consumer of packaged goods, retail and pharmaceuticals.The site, as Yahoo called it Shine, is to be the most suitable source for those women who are looking for the combinations of content of whatever type with the communication tools. According to Amy Iorio, the vice president for Yahoo Lifestyles, there has been a research done to show that women really need a site of this kind with these special opportunities.In addition to this, he expressed his view that these women are exactly that kind who take care of everybody throughout their whole life. They play many unthinkable roles in their lives, including mother, wife, daughter, friend and so on. And to satisfy such an enormous range of these roles it it unbelievable awkward to gather everything that is important. And not only is the variety arduous, but it is also really handy to have them in one place. And thus Yahoo Shine is intending to expand the horizon by offering the products of parenting, healthy living food, sex and health, fashion, entertainment, home life, etc..To make the site still up-to-date and even more informative, Yahoo co-works with magazine companies like the Hearst Communications, Rodale, Cosmopolitan, Good Housekeeping and many others. What is more, additional specialists are hired to make ongoing research in order to identify the needs and interests of all potential customers. And as a matter of fact, the web site Shine will have so commonly used blog form.

by Lenka Filipova for PocketNews (http://pocketnews.tv)

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Edited by: Katarina Bosanska