Technologies

Wednesday, July 30, 2008

eBay told to pay $61M to fashion brand for fakes
by Radka Konkolova

Another scandal has shaken with the world, especially with France. The French Internet online auction hall eBay has been blamed from purchasing the counterfeits of the prestigious French brands. This plaintiff was given to the French court by LVMH, fashion company which is home to such prestigious brands as Louis Vuitton, Givenchy, Fendi, Emilio Pucci and Marc Jacobs. These producers produce perfumes, bags and clothes, which can be sold only in specialty retailers and usually for great amounts.

The spokesman of LVMH has said, that these original products couldn't be sold in Internet auctions, so there couldn't be neither the fakes of them. The eBay defends because they think everything has been alright and this appeal is only the one of the LVMH's attempts to protect their uncompetitive commercial practices at the expense consumer choice. Because as everybody certainly knows shopping via Internet is more comfortable and also cheaper than in the retails and this could mean a less profit for these brands producers. Anyway, although the eBay's claims, the court has found them guilty and ordered them to pay a fine in the figure of 40 million euros what is about $61 million. Quite big amount, isn't it?

eBay's spokeswoman has said that if there were some counterfeits on their site, they would take them down swiftly. According to her this ruling of the court has been about LVMH's attempts to support uncompetitive practices on the market, what is quite inefficient for customers in term of establishing prices. Because as they have got their own brands and nobody else, except a few given retailers, can sell it, they will retain a monopolistic stay on the market and they will be able to assign the price they will like.

On the other hand, eBay has been already sued by luxury goods companies. So this is not the first case, but eBay defends they have got no responsibility for their users and auctioneers and for the goods they offer. Even though they have already spent millions of dollars a year trying to clean up fakes. But sometimes it is quite difficult to uncover some of the counterfeits. But thy should do it for their good image and for the holdback of good relations with such prestige brands holders.

Also Google, Inc. had got similar problem, when in 2005 it had to pay some financial compensation to Louis Vuitton, the LVMH member, for breach of the trademark. So it seems this fashion company is really very successful in winning the cases...

related story: http://news.yahoo.com/s/ap/20080630/ap_on_hi_te/france_ebay;_ylt=AtuS83ZwXpBmIXTZlzv3pFGs0NUE

by Radka Konkolova
for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.<br><br><font size=2>These news are original content from young talents around the world and are selected for you by Chris Cantell.</font><br>

edited by Beata Biskova

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