Starting a new business by kristina leskova

People always think about how to make money in the easiest way. If you have a good idea you can do your own business. But there is always a risk and a question if you will succeed. Starting a business means bringing some capital on the market. But after that there are two ways. The first one is that you will be successful and you will earn enough money for surviving and expanding. But second way is that your idea will not be acceptable for the market and your invested capital will never come back. But it is always your decision. Andrew Mason started his business and he is successful. He improved plans of other companies that were not successful and established a company na! med Groupon. It is combination of two words – group and coupon. This company offers some products or services for better prices but there is one important condition – the number of people who buy this special offer. And how it works? You as a user visit your city’s Groupon page and buy the day’s deal. If the deal has not reached the acquired number of people you can invite other people to join. If there are enough people you can just buy. For example Groupon offered skydiving with discount. And almost 1700 people decided to pay 129 dollars for a jump with instructor. They saved about 100 dollars. Owner of the skydiving center was satisfied, too. Many new customers came for the first jump or people who already tried the jump paid full price for next jump. Groupon started at the end of 2008 and the company became profitable in June, so until now it is very successful.

related story (sgx15658): http://tech.yahoo.com/news/ap/20091016/ap_on_hi_te/us_tec_on...

by kristina leskova for PocketNews (http://pocketnews.tv)

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