The way how to interfere... by Milota Sidorova

Apple is not wasting its time and efforts. Californian based company is par excellence of a company with highly specified and carefully prepared marketing strategy. It has relied on the very essence of human psychology – emotions. Because rarely it is rational thinking that is making us feel good or satisfied towards products, goods or brands, it is as it always was – our emotions are playing key role. For Apple it means to become a part of your day, family, it means to become your friend, troubleshooter and very cool buddy as well. Just look through their ads and sites – yesterday it posted quite common advertisment – it was promising new, improved ! version of iTunes. But the way how it was posted was interesting: „Tomorrow is just another day. That you'll never forget“. This message was so exagerrated that it was remarkable. Of course I ignored the ad, because I wasn't that keen on spending my time searching for any kind of minor update Apple was offering. But the ad was telling – Come back people, come back at 7 a.m. and check the update. And although I didn't mean to come back at 7 a.m. My computer has already informed me that there was a new update. The situation is really interesting – minor updates of programs that are just part of software package are not that interesting for most of the population. But Apple made it almost a sensation – come back and check – although they were sending regular update message to all its users. This is certainly a trend in marketing and ad strategies – to be in emotional, persuasive touch with clients and customers that will eventually be! come a part of one corporate family. Also in the case they don! 't want to...

related story (sgx18615): http://news.yahoo.com/s/ap/20101116/ap_on_hi_te/us_tec_apple...

by Milota Sidorova for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.