Image items all over by Martina Harvanova

Every century, every decade gets distinctive by some particular features. In such times, people use to adore various ideas, lifestyles, heroes, but what is more, humans like to worship even material items. The age of tangible goods which are used to influence us in a great deal isn´t present just nowadays. It is often being claimed that we are facing the age of consumption, even a blind consumption. However, there always has been a tendency in the history of humans that was heading exactly to this - to the times we use to worship so called image goods. Recently, products made by Apple Inc. are admittedly the most apparent image items. Let´s take such an easy example as iPod. One would say, nothing special. Despite these thoughts, iPod in all its models is currently winning a goodwill of the world´s population. No matter what nationality or age, this tiny device is still dazzling and attracting more and more of us. Apple as one of the strongest and most popular companies knows how to do a great business. Its charming, tender and really efficient products, or maybe the name brands is required better, seduce current generation. As I mentioned, there always have been specific image items. If you are wondering, what could have been important for people more then hundred years ago, I´ll give you few examples from the past. The year 1873 and invention of blue jeans which were at first worn as work pants. Workers enjoyed it and the idea of practical jeans spread also among other people. That is how jeans became extremely popular, mainly in 60´s. To the list of image items people would "die for" we can absolutely add Coke. The product was created 1886 in Atlanta by local pharmacist who never realized his invention would have such a potential. Nowadays it is allegedly the most popular beverage, except the water. Some people could be able to spend a day without clear water to drink or wash, if they were supposed to waive the Coke. In the present, we can see a raise of next producer that is similar to those mentioned. All three of them dispose of great products, but their success does not consist only of this. The major aspect is a sophisticated method to sell an item. That is why Apple stands in front of a huge step - negotiation with film and TV studios in a matter of movie rentals through iTunes store that would bring Apple even more success and popularity among those who adore image items. And this innovation of Apple is definitely one of these.

by Martina Harvanova for PocketNews (http://pocketnews.tv)

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