Chris Cantell Discusses Technologies: Pick Your Own Musicberries by Barbora Kasparova

There was an attempt in my early childhood with books that would allow the reader to make up his own story line by giving him several options. The world has moved on, the option of making your own music videos is available now. So instead of guessing what the fans could possibly like, the producers will let them be a part of the creative process. All online, of course. So if you visit the website of Canadian alternative band Arcade Fire at http://www.beonlineb.com/click_around.html for instance, you'll be able to play with the Arcade Fire lead singer's face and hands a bit. Pretty cool, but not that exciting, I would say. Let's realize we're at the beginning. The next step is to advance it and make some bucks out of it. Seems like the artists and their teams have finally overcome the bitterness towards the Internet as a media caused by music downloading. Right now, instead of fighting the enemy, they decided to join it, making some money along the way. This reminds a bit of the computer game-like experience. Instead of passively watching the video, you'll be able to do what you like with your music favorites. And what is important & all legally.

related story: http://news.yahoo.com/s/nm/20071124/wr_nm/interactive_dc;_ylt=Aj45nKuFUcQfRu7gga.s_o0jtBAF

by Barbora Kasparova for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.

edited by Barbora Matulova