Yahoo's new strategy
by Claudia Sonea
The damsel in distress Yahoo Inc is still fighting for independency. The shareholders are struggling to get rid of the board of directors and reopen negotiations with Microsoft Corp, while CEO and co-founder Jerry Yang is doing his best together with the other directors to prove that they can survive and be competitive on their own.
A first step towards Yang’s ideal is the “Build your Own Search Service”, a project that Yahoo just launched and will give users the possibility to build customized Web search services on top of its own technology, to create their own text-link search services. For a complete service Yahoo News will be open for permutations and Flickr, its photo-sharing site will also open to developers its image database. In addition, spell-checking will services will be offered to all users. That will save a $300 million investment for a complete new search technology.
This resale partnership strategy is meant to give Yahoo a better chance against Google which owns 62 percent share of the US Web search market. In spite of the fact that last month Google reached out to Yang and through a deal Yahoo was able to survive the rejection of the generous offer from Microsoft, Yahoo still shows the desire to take over the leadership. It is a strategy borrowed from the mobile phone industry: borrowing network access that has no personal capacity.
Prabhakar Raghavan, the chief strategist for Yahoo Search, gave details through a phone interview. Amazon.com and Google have given access to their data centers, but Yahoo is breaking grounds by giving access to a more sophisticated search technology. It already has two potential customers and the expectation is for Yahoo to eventual require to run Yahoo search advertising alongside searches.
Yahoo’s move is innovative and it might give very good results. All we can do is wait and see how it will turn out to be. Stay connected!
related story: http://news.yahoo.com/s/ap/20080710/ap_on_bi_ge/retail_sales;_ylt=Amkl_yrHhGeSt22qC3VrTECs0NUE
PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.<br><br><font size=2>These news are original content from young talents around the world and are selected for you by Chris Cantell.</font><br>
posted by Lucia Adamova
A first step towards Yang’s ideal is the “Build your Own Search Service”, a project that Yahoo just launched and will give users the possibility to build customized Web search services on top of its own technology, to create their own text-link search services. For a complete service Yahoo News will be open for permutations and Flickr, its photo-sharing site will also open to developers its image database. In addition, spell-checking will services will be offered to all users. That will save a $300 million investment for a complete new search technology.
This resale partnership strategy is meant to give Yahoo a better chance against Google which owns 62 percent share of the US Web search market. In spite of the fact that last month Google reached out to Yang and through a deal Yahoo was able to survive the rejection of the generous offer from Microsoft, Yahoo still shows the desire to take over the leadership. It is a strategy borrowed from the mobile phone industry: borrowing network access that has no personal capacity.
Prabhakar Raghavan, the chief strategist for Yahoo Search, gave details through a phone interview. Amazon.com and Google have given access to their data centers, but Yahoo is breaking grounds by giving access to a more sophisticated search technology. It already has two potential customers and the expectation is for Yahoo to eventual require to run Yahoo search advertising alongside searches.
Yahoo’s move is innovative and it might give very good results. All we can do is wait and see how it will turn out to be. Stay connected!
related story: http://news.yahoo.com/s/ap/20080710/ap_on_bi_ge/retail_sales;_ylt=Amkl_yrHhGeSt22qC3VrTECs0NUE
| by Claudia Sonea for PocketNews (http://pocketnews.tv) |
PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, PocketNews is everyone's way of keeping in touch with the World.<br><br><font size=2>These news are original content from young talents around the world and are selected for you by Chris Cantell.</font><br>
posted by Lucia Adamova
Labels: CantellTV, Chris Cantell, Christopher Cantell, digital broadcasting, SigEx Foundry, SigEx Telecom, Technologies
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12:12 PM
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