CBS sign deal with Youtube by Claudia Sonea

New from YouTube: legal full-length TV shows! I am stressing the word legal because as many of you already know there aren’t too many legal videos on Youtube, except for those home-made, thus the suit for infringement it is no surprise. I am, however, surprise that only Viacom Inc went against the largest video-sharing Website.
Returning to the subject announced on Friday, Youtube which is owned by Google has signed a deal with CBS Corp and it is negotiating with other TV networks for a similar deal. According to the partnership TV shows like "Star Trek," "Young and the Restless" and "Beverly Hills 90210 will become available on the largest video-sharing Website that in spite of the big advantage of 330 million users, it is still looking to match in the competition with Hulu. You might say that Hulu has the advantage of running the latest shows from News Corp's Fox networks, NBC and CBS, but that wouldn’t matter for addicted Internet watchers who have a preference for older videos and now can enjoy full-length shows on Youtube- a project experimented with Time Warner Inc's HBO and CBS's Showtime cable networks for a while now.
All in all, Youtube’s goal was not only to expand from the usual 10 minutes video and enhance viewers’ experience, but to attract advertisers too. Google is well-known for getting most of its revenue from advertising; therefore this giant Website it acquired in 2006 should be update for that purpose. Adding professional programming is bound to get reluctant advertisers and become meaningful on the search advertising leader's market. The suit is still hanging above its head and the need to become more appealing to advertisers also determined YouTube to sell music and video games, now it is only a question of time until all the efforts prove either useful or in vain.


related story: http://news.yahoo.com/s/nm/20081010/tc_nm/us_youtube_cbs;_ylt=Ak2K6aptDgo36laVKQ3wdYes0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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edited by Beata Biskova