National Geographic Launches Video-Game by Magdalena Rosova

National Geographic announced a new video game on Tuesday. National Geographic Games (NGG) will develop games for most gaming console – handheld, online and mobile platforms. NGG says they want to cooperate with main game publishers and developers.

The aim of creating new games is to spread National Geographic´s mission, which means to inspire people to care about the planet. National Geographic believes that the game will impact the new generation of young people.

National Geographic announced partnerships with Namco Bandai Games America and Sony Computer Entertainment to distribute the game on major gaming consoles and handheld devices such as Nintendo Wii, PlayStation 3 or mobile devices like Apple´s iPhone.

National Geographic´s first game is called Herod´s Lost Tomb which refers to the biblical figure King Herod, architect of the ancient world. The game is freely available on internet.

National Geographic announced also few more games, for example Panda and Africa. Next year they are planning to release three games: Rain Forests, Greencity and From the Bottom Up.

The games belong to the genre of hidden-object games, which is quite popular nowadays and is very appropriate for National Geographic´s message as well.

A team of experts will work hard to make National Geographic Games a competitive video-game on the market. Paul Levine, who works as a National Geographic sevior vice president, will lead the new video division and Chris Mate, former executive of Take2 Interactive and Bethesda Softworks, will use all his gained experiences to work as a president and general manager of NGG.

related story: http://news.yahoo.com/s/nm/20081118/en_nm/us_media_natgeo

by Magdalena Rosova for PocketNews (http://pocketnews.tv)

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edited by Beata Biskova