Google finally confessed by Claudia Sonea

Google deserves its reputation of Internet Midas. Since its foundation in 1998 everything it touched transformed into a successful business. The primary interest is the web business based on the advertising revenue, but in 2006 it made one step further and purchased a radio. Consequently, its advertising business now combines the Internet and the radio, as well as offline newspapers and magazines. Google also pursued partnerships likes that with NASA Ames Research Center and the Internet business grew through the acquisitions of several small start-up companies. Let’s take a look at the acquisition history. In 2004 Google bought ! Keyhole whose product will become Google Earth as we know it. Then, in 2006 it purchased the online video site YouTube and JotSpot, which provided technology similar to Wikipedia and now it got to be a Web Office suite contender. In 2007 three acquisitions were made: Grand Central (now called Google Voice, a telecommunications service by Google), Postini (now Google Security Services, an efficient way for businesses to address the security and productivity of multiple communications channels) and DoubleClick. On Friday Google finally made public the plans it had with the $3.1 billion purchase, DoubleClick. Due to the fact that Google’s core business is advertising, the need of display advertising was clearly a must have. Following the combination between the technology powering Google’s search marketing network and DoubleClick’s selling of online billboards and other visual promos, including video. Currently, on the ! display advertising market Yahoo is the leader and although it! s offici als doubt that Google will make much out of this new business, they should be afraid as the Internet Midas is very determined to get the project running and rarely fails. Life is after all a game of chances and all we can do is wait and see who is right, but I would bet my money on Google. Good luck!

related story (sgx15409): http://news.yahoo.com/s/ap/20090918/ap_on_hi_te/us_tec_googl...

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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