Is WAC a real solution or a distraction? by Milota Sidorova

Do you think the time when one software application is able to work on every device is coming? Some think it is, some not. Wholesale Applications Community (WAC) that was created just about two weeks ago aims to offer such unified platform. Developers will have to make an application only once and then make it work on any carrier, device or OS. In general, it seems to be pretty good idea, but right, you can smell a lot of technological problems in the air. To mention just few of them – a successful update of WAC platform will be probably conditioned by phone's or device's operating system update. And if it's not working through air and is more than easy process it is! not working for many customers. According researches, most of the customers and technological equipment users have no IT knowledge and are not keen on spending hours to keep their devices updated. And that's probably the biggest problem of Apple App Store. It says it is providing several thousands applications, but let's talk about the demand and the quality. Most of them are working well or on average level. Most of them have no real function, one could say it is only improving a visage of device. But if mobile operators, application and platform developers could provide the exact product demanded by the market, it would save the enormous energy and campaigns to steal App Store. Ok, WAC was also created to rival Apple software that is currently dominating the market. But hundred of perfectly working apps covering the major customers could face even thousands of unknown apps.WAC platform would have to kill some more bugs. It would have to deal with hundreds, perhaps thousa! nds devices and handsets – it means hundreds or thousand! s of dis play resolutions, input options (meaning to keyboard, trackball), processing power, background applications or GPS.So far the only universally working app is web. This may be the option for unifying the system. But it may be not. WAC has been joined by AT&T, China Mobile, Orange, Verizon, Sprint, LiMo and many other operators around the globe, as well as device manufacturers LG, Samsung, Sony Ericsson, Motorola or Panasonic.

related story (sgx16635): http://news.yahoo.com/s/nm/20100302/tc_nm/us_mobile_software...

by Milota Sidorova for SigEx Ventures (http://sigexventures.com)

SigEx Ventures's matrix of properties are quickly becoming leaders in digital telebroadcasting, free content delivery allowing people to easily talk, view, upload and share through free online TV broadcasting, free unlimited global calls, video blogs and SMS. SigEx Ventures invests in projects deploying "free" to add-on royalty revenue models