Apple's frail leadership by Claudia Sonea

Apple still rejoices over its recent success. After years of struggle to get an important competitor on the computer market, Steve Jobs’ company managed to surpass Microsoft in market capitalization. However, there is premature to savor the victory as in sales the leader is still Microsoft. A company that a few years back was on the verge of bankruptcy reinvented its core product and instead of focusing on computers, Apple turned to a very fertile and poorly explored: smartphones. In fact Steve Jobs returned took the lead in 1996 and struggled to get the company back on tracks. After receiving help f! rom Microsoft, Apple succeeded in changing its targets and become number one in the digital music sector with the iPod and an important mobile phone manufacturer. Yet, the computer market is still a hill to be conquered by Apple and its Macs. The stock market priced Apple more as there is the prospect that mobile technologies will become more important than computers, but the reality is that no iPad or iPhone will be ever good enough to replace the computer in professional use. For projects, in business and other areas where the computers is a heavily used tool, there is no need for smaller, lighter or fancier, thus Apple will not surpass Microsoft in the nearby future as far as sales are concerned. The leadership on the mobile phone industry is frail and Apple might lose this position too as Google ‘s operating system for its own cell phone sold better than the iPhone. Stay connected the tempera! ture is rising and the competition is getting tight.

! related story (sgx17417): http://www.france24.com/en/20100527-apple-surpasses-stocks-w...

by Claudia Sonea for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.