Consumer demand increases by Claudia Sonea

USA is getting back in business. After going through an economic depression, the country is finally recovering following the decay of the euro which made it easier to get a refinance for their credits or to buy goodies at a smaller price. Now, their attention was not focused only on real estate market, but also on other luxuries that were out of the question a year ago. On top of the preferences are the premium cable services and the pay-per-view. No matter how hard life is, the Americans can’t seem to get rid of worshiping the TV and talking on the phone all day long. Who had the most! to profit from these bad habits? Cable and satellite TV providers like Time Warner Cable Inc., DirecTV Inc. and Cablevision Systems Corp showed boosting profits from advertising even though they rose up taxes and an increase in demands for exclusive/expensive packages. People in USA prefer satellite TV nowadays over cable TV, thus it is no surprise that Time Warner Cable registered losses of over 100000 subscribers, while DirecTV had a record of subscribers that preferred deluxe packages and they were even willing to pay more as the taxes increased. Advertisers were also attracted in this vicious circle and gave in spending more for publicity. In spite of the fact that the situation might look bright for the US’ economy, in fact worries continue to exist as the total revenue for the month of July and the situation doesn’t seem to be very stable at this moment. Don’t g! o away, more to come…..

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by Claudia Sonea for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.