Pick Your Own Musicberries by Barbora Kasparova

There was an attempt in my early childhood with books that would allow the reader to make up his own story line by giving him several options. The world has moved on, the option of making your own music videos is available now. So instead of guessing what the fans could possibly like, the producers will let them be a part of the creative process. All online, of course. So if you visit the website of Canadian alternative band Arcade Fire at http://www.beonlineb.com/click_around.html for instance, you'll be able to play with the Arcade Fire lead singer's face and hands a bit. Pretty cool, but not that exciting, I would say. Let's realize we're at the beginning. The next step is to advance it and make some bucks out of it. Seems like the artists and their teams have finally overcome the bitterness towards the Internet as a media caused by music downloading. Right now, instead of fighting the enemy, they decided to join it, making some money along the way. This reminds a bit of the computer game-like experience. Instead of passively watching the video, you'll be able to do what you like with your music favorites. And what is important & all legally.

related story: http://news.yahoo.com/s/nm/20071124/wr_nm/interactive_dc;_ylt=Aj45nKuFUcQfRu7gga.s_o0jtBAF

by Barbora Kasparova for PocketNews (http://pocketnews.tv)

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