Chris Cantell Discusses Technologies: Apple in Japan Claudia Sonea

Wall Street Journal reported on Tuesday that Apple is negotiating a deal with NTT DoCoMo, Japan's top mobile phone carrier, to launch its newest product that was a hit on US and Europe markets, the famous iPhone. However, NTT DoCoMo spokesman Shuichiro Ichikoshi did not offered any details on the matter and the only thing acknowledged was that company President Masao Nakamura met recently with Apple Chief Executive Steve Jobs. Besides numerous of unnamed people cited by Wall Street Journal, Apple's revealed intentions of launching the device in Asia in 2008 comes in support of the supposed negotiations. Definitely NTT DoCoMo would be the choice of Apple, because its strategy was always to choose an exclusive mobile operator for each region: AT&T Inc. in the United States, O2 in Britain, T-Mobile in Germany and France Telecom's Orange wireless arm in France. NTT DoCoMo controled more than half of Japan's mobile phone market at the end of September (with 53 million subscribers) and although it had difficulties in adding new ones due to fierce competition from KDDI Corp. and Softbank Corp., which have slashed rates and launched aggressive sales promotions, it is still the best option. Nevertheless, if they don't come to an agreement (Apple's demands to receive the same percentage of subscriber revenue from NTT DoCoMo that it receives from other carriers being an obstacle), talks are also being held with Softbank, according to the speculations of the report. Apple spokeswoman Jennifer Bowcock did not confirm the rumors, nor denied it. Apple wants to sell 10 millions iPhones- a combination iPod-cell phone-Internet surfing- until the end of 2008 and the launch on the market of the world's second-largest economy could just well fulfill these expectations. More than 1.4 million iPhones were sold since it was launched on June 29 in the United States and also after the introduction on Europe market it had boosted on sales. So, now Asia is the next target, with Japan and China (the chairman of China Mobile, China's biggest mobile services operator with nearly 350 million subscribers at the end of September, revealed the company was in talks with Apple to bring the iPhone to China) on the list. Good work to them and merry more sales.

related story: http://news.yahoo.com/s/ap/20071219/ap_on_hi_te/apple_iphone_japan;_ylt=Anm8rzDUjUBBuzvvqLs8SOWs0NUE

by Claudia Sonea for PocketNews (http://pocketnews.tv)

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edited by Tatiana Kucharikova