Technology helps reinvent cell phone ads by Notme dfsfs

In these days technology is everything. Having a computer, Internet connection and of course a mobile phone brings you the world. Advertisers thought that investing in ads for cell phones will be a gold mine. And indeed it is, as long as they keep spam off their ads, and instead bring to users important offers from retails shop or restaurants near them.Brands like Nokia Corp. and McDonald's Corp. knew how to read and render the trend of these mobile phone markets. The brands added interactive ads on cell phones, taking advantage of the device's ability to know where you are.Laura Marriott, executive director of the Denver-based industry trade group Mobile Marketing Association said that better handsets and faster networks mean "more brands utilizing mobile devices for more advanced marketing and advertising initiatives."The biggest market for cell-phone ads is Japan where 98 million people have mobile phones integrated with Internet capabilities.By 2011 revenues from advertising in this segment for Japan is expected to by $1 billion, last year they had $328 million that according to an April report Dentsu Communication Institute Inc.A spokeswoman from Southeast Asia's largest operator, SingTel, Tricia Lee said. "Our customers are fully aware that they will be receiving the ads, and from our initial findings, they aren't disturbed by them at all. We also found that a relatively large segment of customers are willing to try mobile advertising provided they receive something in return."

related story: http://news.yahoo.com/s/ap/20070818/ap_on_hi_te/mobile_phone_ads;_ylt=AsWerHOqIHPQanBZLLddE7qs0NUE

by Notme dfsfs for PocketNews (http://pocketnews.tv)

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Edited by: Katarina Zerzanova