Nokia launch: No tone, but three... by Milota Sidorova

Yesterday while watching a promo on new Nokia smartphones a strange idea came to my mind. Promoters were talking about the product with such honor, respect and awe that it remained of religious object of worship. The product had to satisfy „hearts of Nokians“ or people whose identity was simplified to the level of smartphone brand. Ok, but cut this marketing out. Nokia, after loosing some ground against Apple´s iPhone and Research in Motion´s Blackberry enters the market with potential rivals – three this time. Recently it has released E7,C7 and C6 bigscreen smartphones claiming, „Nokia was back“. Although there were no exact details! what can be a slight difference between them and rival companies, the message was clear. They wanted to maintain their no.1 position of biggest phone seller. According to statistics one in three phones sold over the world belonged to Nokia. Its operation system Symbian currently beating Google´s Android was as well – no.1 phone software sold not only with Nokias, but also with Motorolas, Samsungs and HTC. Between merchants, Nokia struggled past months, having fallen asleep against everything but quiet Apple’s iPhone and solid Blackberry. The shares and yields should be restored by another fundamental change – long term Chief Executive Olli-Pekka Kallasvuo was leaving the post for Stephen Elop, a Canadian Microsoft executive who had his roots back in Silicon Valley. But none of them attended introduction party that was held by the company's sales chief, Niklas Savander and Anssi Vanjoki, the head of Nokia's smartphones and services. Three phones shou! ld enter the market with prices between 260-495 euros, excludi! ng subsi dies and taxes.

related story (sgx18193): http://news.yahoo.com/s/nm/20100914/tc_nm/us_nokia;_ylt=AgE8...

by Milota Sidorova for Cantell TV (http://cantell.tv)

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