Nothing new under the sun by Claudia Sonea

This Wednesday Apple disappointed a lot of people. Its even was not a fiasco, but it was definitely not among the brightest. In fact the general opinion is that the only thing that surprised at the even was that Steve Jobs made his first public appearance after the liver transplant. Whether his presence was to compensate and give a boost to the company’s stock or not, it definitely had a great impact on the public. Let’s see what was unveiled at the event and what was desired by the consumers. First of all, the winner of the event called “Rock and Roll” was the new iPod nano which is now a music player with a v! ideo camera, a microphone and a speaker, a built-in radioand pedometer, a 2.2 inch display and an appealing price of $149 for the 8GB version and double storage for only $179. The price cuts and the cheaper model of iPod touch (2GB for $59) were welcome by the consumers, but the fact that only the nano model had camera was a big disappointment. On the whole, consumers want more than the colourful shuffles and although they enjoy the doubling of the storage space without having to pay more, they still want something greater from Apple as a giant of the electronic market, owning more than 70 percent of the U.S. portable media. Moreover, it is really nice to see that finally the iTunes store was upgraded to the 9 model which gives greater control to consumers regarding the connection of the iPhone and the iPod, the download and sync of files. iTunes 9 will also offer consumers the chance to buy digital albums. Amazing or not, but that i! s pretty much all that was unveiled at the event, nothing revo! lutionar y, nothing stunning. Yet, as the holiday season is heading with rapid steps, Apple is also preparing as it represents the period with the biggest sales of all the year. Just stay connected and see if Apple made it through or not. Enjoy!

related story (sgx15335): http://news.yahoo.com/s/nm/20090909/tc_nm/us_apple;_ylt=Alsc...

by Claudia Sonea for PocketNews (http://pocketnews.tv)

PocketNews is a new real-time news broadcaster delivering the latest and hottest news right to your pocket ! With global clients who want to be kept up to date, Pocke! tNews is everyone's way of keeping in touch with the World.