Technologies

Wednesday, April 21, 2010

New iPhone 4G prototype found.
by Milota Sidorova


Apple lost something it didn't intend to. And it hurts. Strategy of this Californian company was to keep up the secret of upcoming product and then release it with glamorous fanfares and press the button on consumer's desire to buy. That way they were able to sell thousands of iPads, iPods, notebooks or iPhones in amounts even company didn't expect to. CEO Steve Jobs announced early this year, the company had already prepared the line of new products waiting to be launched. Among those was iPhone 4G, planned to be promoted during summer. But two days ago, U.S. technology website Gizmodo.com said it “found” the prototype of the new model. The smartphone was foun! d in Californian beer garden and sold to the site. Gizmodo.com said it proved the authenticity of new iPhone, because of Apple trademarks engraved within the box. The new model, however is not that new – it has certain improvements such as thinner back side, done in metal, better camera resolution and a possibility for video-conferencing or camera flash. Everything else is more less the same.Apple, didn't make official comment, but Gizmodo.com said it was requested to return the smartphone back to Apple. The website interpreted it as another proof of authenticity. Right now, one can just think about how is this information exit going to hit iPhone's image. There is a certain probability some of customers will not buy it, because of already known device information, the rival companies now get free and exclusive insight right inside Apple's mind. So far, it remains of the story of horse of Troy. Apple however, is on the wrong side. But experienced customer is expecting! , Apple will pressure media reports and make everything possib! le to sh ine the lights on again.

related story (sgx17055): http://www.france24.com/en/20100420-iphone-4g-exposed-apple-...
by Milota Sidorova
for Cantell TV (http://cantell.tv)

Cantell TV is the fastest growing provider of digital broadcasting coupled with telecommunications, allowing people to easily control, view, upload and share digital content through proprietary interface coupled with free phone calls. Cantell TV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers.

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